Session Details

eventNovember 14
schedule2:35 pm - 2:35 pm
location_on Room 4

Data Visualization for the Modern Marketer

These days, strategic marketing decisions must be based on solid data. While services like Google Analytics make data collection a breeze, communicating the insights in your data can be a pretty painful process. Stop spending hours starting blankly at spreadsheets and start learning how to effectively present your data, visually. After this session, you’ll be able to:
  • Clean, organize, and find the message in your data
  • Design an effective visualization that’s tailored to your audience’s needs
  • Identify and avoid common data visualization mistakes
Data & Analytics
Marketing Strategy
UX & Design