Customer-Obsessed Digital User Engagement

Over the last 10 years, the only thing that hasn’t changed in customer engagement is the value of a trusted relationship. At Amazon, we believe strongly in customer-driven innovation and are constantly striving to provide the best experience for our customers. In our experience, customers are always going to adopt new devices and channels, want personalized outreach, and demand timely and relevant communication on matters they care about the most. Marketers concerned about engaging their own customers must challenge themselves in the same way, evolving and innovating while never losing focus on the most important thing, your relationship with your customer. After this session, you’ll learn how to leverage innovative technology to:

• Learn more about your customer through a single view derived from disparate data sources
• Create highly personalized engagement experiences
• Better understand when and on which channel to engage your users