Customer Experience as the Lever to Drive Demand Generation – And Revenue

Today’s demand generation challenges are driven by buyer disruption! Buyers (not brands) now control the buying process. And, the buying process is becoming ever more complex – especially in a considered B2C purchase cycle and in a B2B setting. How do you make sense of it all and execute marketing strategies that drive results and align with your organization’s overall business goals? With proven insights born from ANNUITAS’ work with top Fortune 500 companies, we’ll provide smart ways to corral buyer insights and drive cross-functional alignment needed to create and execute engaging, measurable B2B marketing strategies that deliver 4-10x B2B industry averages. After this session, you’ll be able to:

• Apply buyer insights to close the gap between planning and execution, and improve cross-company alignment
• Create conversations that matter most to your buyers and drive engagement
• Operationalize your marketing initiatives to drive greater engagement across the lifecycle of your buyer relationships