Culture is King: Why Investing in a Good Culture Makes a Great Brand

Brands spend enormous amounts of time, energy and resources on building advertising and marketing while often overlooking one of the most powerful, influential and strategic aspects of driving long-term impact for any organization – the core of your culture and your people. Your culture is the DNA of your brand. Building and focusing on the right culture formula can drive higher performance and authentic engagement to attract, grow and retain customers, advocates, employees across all levels and stakeholders. Through inspiring examples and real application see how your organization can take this new level of culture and brand fully in your internal programs and external marketing to drive stronger performance and profit. After this session you will be able to:

• Use and identify the right culture formula for your organization to develop a strategic, culture first brand
• Invest in a new, modern branding that connects your people to a strong purpose and vision
• Connect your business values to the power of storytelling inspiration that motivates and drives action
• Apply business case studies from Fortune 100 to small start-ups to further transform a new and improved level of brand marketing