Commerce and Creative on TikTok: Mastering the New Era of Online Shopping

In this session, you'll get a first-hand glimpse into the world of TikTok and how you can use the platform to grow your business. Specifically, we'll dive into shopping trends and how purchasing behavior is changing in today's digital ecosystem. We'll also touch on the importance of a thoughtful content strategy, TikTok's "6 Creative Codes", and how entertainment and education can coexist on the platform.

Actionable tactics you can apply after this session:

• Position your business for optimized shoppability on TikTok
• Design and build engaging video assets that resonate with audiences
• Establish an effective content strategy across entertainment, education, and community values