Session Details

eventJuly 24
schedule3:15 pm - 3:15 pm
location_on Room 1

Creating Content That Engages & Grows Your Audience

The digital world requires a whole new approach to creating ‘editorial’ content -- stories, videos and photo galleries. An approach that has never existed before, as creating digital content in 2019 is much different than doing it a decade ago. This session will give you tips and advice on how to win new followers and build a deeper relationship with your current audience, from the perspective of the Editor-in-Chief at Editorial content creators who are working to grow their audiences and marketers who are using content to engage with audiences should attend this session. After this session, you’ll be able to:
  • Determine the type of content to feature on your site that will best appeal to your audience and attract new followers
  • Create compelling and engaging content
  • Implement SEO tactics to ensure your content is seen and consumed
Brand Strategy
Content Marketing
Marketing Strategy