Creating a Podcast Content Strategy for Your Brand

Podcasting has experienced explosive growth the past few years, with an estimated 67 million listeners in 2017. It’s also a very engaged group of listeners, with 85% listening until the end of each podcast. Brands now have an opportunity to engage prospects and customers in new, compelling and affordable ways. This workshop will focus on helping your brand develop a compelling content strategy that is authentic, consistent and memorable. We’ll outline best practices, strategies and tactics to build quality content that will increase awareness, engagement and ultimately, revenue for your brand. At the end of this presentation, you’ll be able to:

• Develop a podcast format and frequency that meets your objectives and listener needs
• Leverage competitive research, industry insights and partners to uplevel your podcast content
• Incorporate elements that maximize visibility for your content