Session Details

eventFebruary 22
schedule4:25 pm - 5:00 pm
location_on Room 0

Create Relatable Content, Insight Meaningful Interactions and Activate Your Community of Fans

We’re witnessing a digital transformation at a speed we’ve never experienced before. Most social media marketers have long understood the power of storytelling and the value of building a community while at the same time defaulting to gaming algorithms with viral video uploads, link bait blog sharing and manufactured social media engagement. Social Networks like Facebook have long preached the importance of social media being an extension of human to human interactions but lacked the platform or algorithm to reward brands for doing so. This all changed on January 11, 2018 as Mark Zuckerberg stated that: “If what we’re here to do is help people build relationships, then we need to adjust.” In this keynote, Brian will walk the audience through the strategy shift required to not only embrace the new Facebook news feed algorithm but to create meaningful community interactions, empower employees, and leverage both influencers and fans to stand out from the noise and embrace the power of digital marketing. Audiences will walk away understanding the following:
  • Social Media Changes: The latest news feed change and how that impacts organic reach and Facebook Ad spend.
  • Conversational Content: How to build a content strategy from the fans perspective focusing on creating “participatory content” targeted at an active audience rather than social spectators.
  • People Empowerment: What role employee advocacy and influencer relations will have on creating social media conversations and organic reach of content on social media.