How to Create B2B Content That Won’t Put Your Audience To Sleep

Some think we live in a time of too much content. How can you possibly dethrone the Goliath in your industry when they have millions of dollars in marketing budget? How can you expect your audience to hear your voice amid a sea of others vying for that same attention? If you’re the Goliath, how do you make sure you don’t get dethroned by the more agile competitor? Content marketers today have too little time and can't seem to create enough content to feed the machine. In this presentation, attendees will learn about some new tactics to improve content, stop content waste, and increase the likelihood of catching your audience’s attention. This isn’t just some high-level discussion. We’ll get into step-by-step tactics with tools and guides to ensure your message is heard.

After this session, you'll be able to:

• Beat your Goliath competitors using tactics they can’t deploy
• Analyze your audience in more effective ways to increase content success
• Apply tools, frameworks, and tips that you can take home and implement ASAP to improve your B2B content