Convincing Customers to Swipe Right on Your Brand

We’re witnessing digital transformation at a speed we’ve never experienced before. Social media is often the first interaction that your customers have with your brand. In this session, Cisco will share how they tackled merging their 400+ social channels into 100 accounts as well as how they took a more humanized approach to social media by developing an entirely new social personality. You'll learn how you can implement similar strategies to form impactful customer relationships on social. Whether you’re B2B or B2C, big or small, customers are talking to you on social media. How can you ensure you are consistently representing your brand? At the end of this workshop, you’ll be able to:

• Develop not only a brand personality, but also a social personality
• Listen to your customers’ needs and develop content around those needs
• Develop a process that ensures consistency between responding to trolls + cheerleaders