Content Marketing Boom or Bust? Surprising Truths and Myths behind Best Practices

Content is among today’s hottest marketing buzz words and fastest growing forms of digital advertising. At the same time, consumers are devouring record amounts of content across social and web sites. Brands with an affinity for understanding their audience’s passion and needs, and then developing original content strategically deployed across channels are riding this wave with huge success reaching new audiences and deepening brand loyalty. After this session you'll be able to:

• Choose between being data informed vs. data driven
• Create a holistic approach to developing and delivering highly engaging content that makes a connection with your audience at multiple touch points
• Have a deeper understand your audience’s passions and links to brand loyalty
• Discover new, unsuspected ways to measure success and ROI