Content Deep Dive: How to Audit, Improve, and Generate New Content

You have tons of content published, but do you know which posts are serving you the best (and which ones are just sitting ducklings)? In this session, we will walk through the many steps of analyzing your content’s performance to determine how to take it to the next level. Whether you have posts that need to be updated, removed all together, or topics that should be reused for future content, this session will explore the best methods for making updates and creating an ongoing successful content strategy.

After this session, you'll be able to:

• Perform your own content audit (with a spreadsheet template to take home)
• Create content that outranks the competition (and analyze competitor content)
• Generate hundreds of new topic ideas (that your ideal audience is searching for)
• Update your existing content and identify which topics to reuse (the optimized way)
• Develop a content strategy that converts (and the spreadsheets to keep you organized along the way)