Content at the Core: How to Use Podcasts as Your Anchor Content

The internet is noisy with content, so what are brands to do to make content stand out? While podcasting isn’t new, it is certainly enjoying a renaissance right now. This renaissance presents a significant opportunity for brands to differentiate their content and build trust with their audience. In this session, you’ll receive a roadmap for developing a successful podcasting strategy. After this session you’ll be able to:

• Successfully get leadership buy-in on launching a podcast
• Develop a narrative framework that will help guide your stories and ensure you’re never short on ideas
• Build a production action plan so you establish a scalable, consistent and repeatable cadence
• Choose the right format for your audience and goals
• Promote your episodes to drive listenership