Content-able Content Strategies

We talk a lot about content strategies. We beat ourselves up about not having one or not having one "good enough." But when it comes to developing an actionable content strategy, the concept can be aloof and vague. This session will show you how to leverage cross-channel insights to create an actionable content strategy that increases the discoverability and effectiveness of your brand's content. After this session, you’ll be able to:

• Better understand how your brand fits into the content ecosystem
• Leverage data from social, search and your website to inform content strategies
• Pinpoint the weak points of competitors where your brand can "win"
• Measure the effectiveness of your content with a data-centric approach