Getting Access to Give Access: How to Connect with Emerging Market Customers

Finding new audiences and consumers is a key driver of growth. But how do you connect with these emerging markets to widen your reach and get your products to more people? This session will break down how you can dissect a market to identify the specific needs of an audience segment that has historically had little to no data around them. We'll also discuss how to think about products of relevance for these newfound markets.

After this session, you'll be able to:

• Identify the needs of new audiences that may have limited data around them
• Assess the fit of products for new markets
• Define the appetite of new customers to find where your products or services intersect with their needs
• Adapt to new market needs while staying true to your core brand