Session Details

eventMarch 29
schedule2:00 pm - 2:45 pm
location_on Room 4

Key Insights into How Top Brands Exploit What’s Next in Composable MarTech

Brands are asking that their digital solutions do more to support their business goals, provide a better user experience for both their clients and their team, and allow flexibility with their changing needs. However, with all the new technology, even the most advanced teams are struggling to keep up. Teams are continuing to work the same way they always have, and are not making progress-it’s time to change that!

After this session, you’ll be able to:

  • Discover the opportunities that innovative tech strategies, from custom workflows to the use of artificial intelligence, are opening up for digital experience platforms and omni-channel concepts
  • Apply best practices gleaned from real life examples of major brands using composable hub and spoke models to successfully take advantage of the MarTech 10,000 Stack, while owning their digital roadmap
  • From concept to tactical, understand how these strategies are shaping the MarTech future for major brands while lowering the cost of their digital efforts