How to Break Free from Complacent Digital Content

Developing digital content is hard. Developing digital content your users actually want is even harder. In this breakout session, get exposed to practical approaches to digital content development you can apply at key stages of your process - from pre-work to publishing to post-launch refinement. Put yourself on a more sustainable path to producing digital content that your users are looking for and will keep them coming back.

After this session, you'll be able to:

• Begin your content projects from a solid starting point
• Get relevant buy-in from key stakeholders earlier
• Reduce your go-to-market time for new content