2:40 pm - 2:40 pm
Communicate Faster To Your Customers, Faster Than Your Competition
Every time we communicate, there's a Range of Interpretation that others can make about our statements—not just overall, but for each of our senses. Media are just different ways to communicate. So when we apply Range of Interpretation to individual senses in media, we discover a way to comprehend the strengths and weaknesses of any medium. After this session, you’ll be able to:
- Tell your message most effectively by crossing audience research with media comprehension.
- Understand how you can use openness of interpretation to communicate more clearly with your customers
- Use the strengths of new, experimental media decades ahead of those learning by trial and error
- Compare and contrast any media, from text to video to radio, in a matter of minutes
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