5 Common Social Media Marketing Mistakes and How to Avoid Them

In today’s quickly-evolving digital environment, marketers throw everything but the kitchen sink onto their social media channels in an effort to promote their brand. But too often, these strategies lack focus or clear, thoughtful tactics. In this session, we’ll discuss how to avoid common social media marketing mistakes and will explore what exactly makes for compelling, shareable content - and how to align social with larger content strategy goals.

After this session, you'll be able to:

• Recognize common social content missteps and apply creative alternatives
• Utilize key elements of compelling, high-performing content
• Increase awareness for value-added vs self-promotional content
• Implement practical tools and methods to get better results