Clarify Your Story to Amplify Your Impact and Simplify Your Life

As a marketing pro, you are cranking out more important content than ever and it needs to convert customers. But like most, you are frustrated by not being heard in the relentless noise on the interwebs. Did you know an anecdote is your antidote? In this session, Park Howell, 35-year branding expert and founder of the Business of Story, will show you how to use the applied science and bewitchery of storytelling to make your content connect. When finished, you will have grown your narrative intuition and your prospects for building your business. After this session, you’ll be able to:

• Learn the narrative structure of the "And, But & Therefore" to find a theme that hooks your audience
• Apply the five primal elements of story to amplify your message's impact
• Explore the 10-step Story Cycle System™ as a strategic and tactical framework for all of your communications (free field notebook included)