Capturing Attention in an Algorithmic World

In 2018, modern marketers find themselves walking the line between content that makes Facebook’s algorithms happy and not always content that people actually want to seek out and share. Thanks to the rise of the Attention Economy and changing consumer habits, understanding the nuances of the news cycle and integration of algorithms is never more confusing. But it's also ripe with opportunity for modern brands looking to create breakthroughs. In this presentation, Greg Swan will share five real-world examples of how companies are making content that delights both humans and robots, and how you can implement similar action steps to capture consumers’ attention in today’s noisy environment. After this session, you’ll be able to:

• Understand how today’s recent algorithm changes impact your content and advertising
• Use consumers’ behavioral changes with consuming and sharing content to inform your marketing efforts
• Develop compelling, creative content that form authentic customer relationships