Business Storytelling: The Architecture Of Why People Will Care About Your Content

The word storytelling has a bit of a buzz these days doesn’t it? We’re constantly striving to develop deeper trust with our consumers. But what does “telling a better story” even mean to marketers? Let’s find out. This session is designed to help you understand the architecture of a great story, and how you can apply a simple framework to pressure test your content, and get to a story your customers will actually care about. After this session you’ll be able to:

• Understand the architecture of a great, fulfilling story and why audiences care
• Develop the four pillars of the premise of your story, no matter how big or how small
• Use seven straightforward questions to help develop your premise, and evolve the four pillars of your business story
• Create an actionable check-list for the content you are creating to ensure you’re transforming good ideas into better stories