Building Your Brand in the Digital Age

Brand is the culmination of the experiences an individual has with your organization, people, website, marketing, products, apps, services, support, and more. In the absence of experience, people turn to social to conduct research, seek recommendations, make purchase decisions, and engage with brands. Knowing that, your brand can't afford to sit on the sidelines of social. At the end of this session, you'll be able to:

• Clearly articulate the value of brand in the digital age and in social
• Leverage social to build your brand where your customers and prospects are
• Build the foundation for success with a keen understanding of the basics