Building Effective Email and List Building Programs in the Wake of GDPR

With 80% of retail and 60% of B2B marketers in the US relying on email as their primary channel for driving revenue, customer acquisition, and retention, many still struggle to decipher how GDPR affects their programs. In this session, we will help identify potential gaps in compliance while building profitable programs that delight consumers. After this session, you’ll be able to:

• Understand how GDPR affects your organization and your marketing programs
• Debunk the myths surrounding GDPR and marketers in the US
• Audit your current email, messenger and remarketing lists for GDPR compliance
• Evaluate your current list building practices for common pitfalls and make appropriate changes