3:00 pm - 3:00 pm
Building An Authentic Company Brand Through Social Media and Employee Advocacy
This session focuses on how you can build and strengthen your organization’s brand through consistent social media and an employee advocacy program. You’ll walk away with an understanding of why an authentic social presence is necessary and how employee advocacy can increase employee satisfaction, engagement, and retention.
After this session, you'll be able to:
- Increase the authenticity of your social media, leading to more followers and engagement
- Understand what to post and on what frequency for a consistent and engaging social media presence
- Focus on employee advocacy to help your employees feel authentic and connected at work, increasing happiness and reducing turnover