Session Details

The Essential Elements of Building Brand Love

The most successful brands are the ones with emotionally attached consumers. As a strong relationship is trustworthy, affirming, and committed, so are people's perceptions of their favorite brands. If consumers connect with brands the same way they do with people, why wouldn’t brands create themselves to be fully experienced and position themselves as worthy of falling in love with?

After this session, you'll be able to:

  • Identify what your consumers actually desire in a brand
  • Find important common ground with your customers to create strong, trustworthy, and committed relationships
  • Build essential elements for an emotionally engaging brand

This session is for brand marketers, marketing strategists, social media, and communications professionals who want to increase authenticity with their consumer relationships and connect with their audience on an emotionally deeper level.

Consumer Behavior
Customer Experience