“Why” Into “We:” Building Brand Affinity by Understanding Your True Brand Identity

This session will focus on creating advocates by positioning your brand identity as your product. Using examples from the world and fandom of sports, Chad Reynolds of Sporting KC will explain why the memories and experiences you provide your customers are truly what keeps them coming back again and again, and eventually turns them into brand advocates – much like sports fans who say “we” when referring to their favorite teams.

By focusing on customer experience, your audience will begin to feel like they’re part of something bigger than just themselves—part of your brand rather than just a consumer. So how do you get your fans to start saying “we” about your brand?

After this session, you'll be able to:

• Understand the importance of positioning your true brand identity as your product
• Focus on the experiences that will keep your fans coming back again and again
• Create strong brand affinity and get your audience to start saying “we” about your brand