Building a Zero Friction Future with Facebook

This session focuses on removing friction from the customer journey to create a seamless shopping experience in today’s connected world. You will learn about solutions that can help create a frictionless experience for your consumers across the funnel. After this session, you’ll be able to:

• Meet people where they are spending their time with a brand message that is personal and exciting
• Shorten the path to conversion and make shopping seamless
• Build loyalty through communication & customer service