Session Details

eventJune 12
schedule2:30 pm - 2:30 pm
location_on Room 3

Building a Predictable Pipeline of Sales: A Demand Generation Plan How-To

With often-competing priorities, building a marketing plan that is understood, valued, and approved by both executive leadership and sales is tougher than it looks. This session will provide a step by step how-to on building the elements for an effective, strategic demand generation plan that paves the way for a predictable pipeline of sales. You’ll walk away from this session with a fully-outlined demand generation plan that will impress executive leadership and get your sales team pumped about marketing. After this session, you’ll be able to:
  • Build a demand generation plan that meets marketing and sales needs
  • Define your stage-level objectives
  • Map messaging to persona and stage-based segmentation
  • Define pipeline-based goals shared by sales and marketing
  • Establish programs directly related to pipeline objectives
Marketing Strategy