Building a Predictable Pipeline of Sales: A Demand Generation Plan How-To

With often-competing priorities, building a marketing plan that is understood, valued, and approved by both executive leadership and sales is tougher than it looks. This session will provide a step by step how-to on building the elements for an effective, strategic demand generation plan that paves the way for a predictable pipeline of sales. You’ll walk away from this session with a fully-outlined demand generation plan that will impress executive leadership and get your sales team pumped about marketing. After this session, you’ll be able to:

• Build a demand generation plan that meets marketing and sales needs
• Define your stage-level objectives
• Map messaging to persona and stage-based segmentation
• Define pipeline-based goals shared by sales and marketing
• Establish programs directly related to pipeline objectives