Build Brand Authority with Actionable Advice

If Google has taught us anything, it's that we're all searching for answers. Meeting that demand with specific, reliable and discoverable advice is more important than ever for building and leveraging your brand's visibility and authority. So what exactly are users searching for? And how do you provide answers that build trust and surface high up in search results? This session will show you how to use Google’s evolution as an answers platform to grow your audience and advance your mission.

After this session, you’ll be able to:

• Translate search trends into actionable, how-to digital content
• Create search-friendly content that stands out and breaks through
• Position content to succeed on search and other platforms, from newsletters to social