Brand Building in a Digital World

Long gone are the days of creating a brand house and relying on campaigns to kickstart top-line revenue growth. Modern brand building is a craft rooted in consumer empathy, business fundamentals, product iteration and beautifully designed [digital] experiences that drive profit. This session will arm you with foundational tactics that’ll help create memorable brand experiences that connect with consumers. After this session, you’ll be able to:

• Create a human-centric value proposition for your brand, product or service
• Make the business case for new, and unproven, investments in digital
• Understand and apply the ‘marketing as product’ approach to modern brand building
• Find the talent needed to design beautiful digital experiences at an affordable price