Session Details

eventFebruary 12
schedule10:00 am - 10:00 am
location_on Room 1

Boost Your Content by Thinking Like An Editor

For years, high-quality written content was the exclusive purview of trusted publications—but no more. As brands increase the quality of their content marketing, their product more closely resembles true editorial than ever before. This session will help marketers to understand how to foster creative thinking within their organization and create a content strategy that is productive and sustainable. After this session you’ll be able to:
  • Right-size your content strategy for your company's needs
  • Understand how editors create, test, and analyze content performance
  • Adapt your marketing & customer data to generate editorial content
  • Teach others in your organization how to think and act as content creators