Session Details

eventApril 11
schedule2:30 pm - 2:30 pm
location_on Room 3

Blood, Sweat, and Tech: What it takes to win in the Experience Economy

There is a constant race among solution providers to sell Marketers on the next great thing. Yet too often, that thing is another narrow, tactical solution. In this former CMO’s humble opinion, there is a failure to grasp the depth of application and importance of Marketing. It’s time that Marketers realize they have more business impact than they ever imagined, and far more than any one of their tools. This session will help you understand how to beat your competitors in the experience economy. At the end of this session, you’ll be able to
  • Orchestrate the customer journey across all your digital properties and channels
  • Build a shared set of values and priorities between Marketing, Sales, Support, and Product
  • Assemble a Marketing stack that works for your team, not against it
Marketing Strategy