“Big & Boring” B2B Marketing Doesn’t Have to be That Way!

In an age of digital marketing powered by data and analytics, it’s easy to lose sight of the power of a truly authentic and personal brand. As B2B marketers, we’re tasked with reaching a broad audience and convincing them that our offering is better than those of our competitors. But unless you’re selling a commodity, there are better ways to handle this. This session shares an approach that will transform an otherwise “lame” marketing campaign aimed at other B2B firms into one that is “cool” and develops valuable human connections. After this session, you’ll be able to:

• Spread the message about your "big, boring B2B" in a cooler way
• Implement 5 key strategies that create successful human marketing
• Bake the use of video and creative storytelling into the culture of your organization