Beyond Campaigns: Finding Success with B2B Influencer Marketing

Influencer marketing is no longer relegated only to beauty, fashion, lifestyle, and travel brands. B2B brands can benefit from strategic engagement with influencers to generate brand awareness, create content, and contribute to demand gen efforts. So many case studies are focused on consumer brands, so the B2B marketer may have trouble justifying their influencer marketing strategy. Learn from a brand with an almost decade-long influencer program how you can leverage influencer marketing for demonstrable benefits to your B2B brand. After this session, you will be able to:

• Create compelling on-going value to your brand's marketing engine through influencer marketing
• Articulate who your brand should work with and why
• Match your business goals to appropriate influencer outreach tactics (and measurements!)
• Cultivate engagement opportunities that develop long-term influencer relationships