Better Than The Newsletter: Eight Ways to Deliver Relevance with Email Marketing

For email marketers, fostering meaningful interactions with your subscribers is an ongoing challenge. It involves producing campaigns that have a memorable impact; but to do this, you must first understand the moments when your email message can have the most positive effect. Join us for a fun and interactive session that uncovers eight different instances when you can strategically utilize email marketing to excite your audience and make an unforgettable impact. After this session, you'll be able to:

• Utilize email marketing to fortify customer relationships with timely announcements, meaningful introductions, cross-sell opportunities and win-back campaigns
• Implement a self-segmentation strategy in which subscribers convey what's most important to them
• Reap the benefits of a well-planned educational on-boarding series
• Understand where to start when crafting effective email nurture campaigns