Behind the Scenes: How LinkedIn Marketers Master B2B

Marketers at LinkedIn have become experts on how to build a full funnel, B2B content strategy on our very own platform. We've spent years getting early access to new products, testing and refining our strategies, and learning from both success and failure. Now it's time to share what we've learned so that marketers outside of LinkedIn have the tactics to be experts on their own teams! After this session, B2B marketers will be able to:

• Future proof their B2B content planning
• Activate a spectacular content strategy with both organic and paid tools
• Take the lessons learned from LinkedIn's very own A/B tests and apply them to their digital campaigns