Session Details

eventOctober 5
schedule3:15 pm - 4:00 pm
location_on Room 2

Barbie’s Billions: What Every Brand Can Learn from Mattel’s Content Marketing Success

It's the movie and cultural moment everyone's talking about this year. And while the marketing campaign and brand activation around it is a fascinating case study, the real story is how the movie not only reshapes our perception of Barbie, but also serves as a piece of brand content repositioning the Mattel Corporation itself.

In this session, we'll discuss why this bold bet paid off, setting a new gold standard for brand and content marketing. We'll also dig into each of the lessons that any brand can incorporate into their own content and marketing strategy, visiting a few other best-in-class brand content examples along the way.

Actionable tactics you can apply after this session:

  • Review your own content marketing strategy and maturity
  • Adopt one or more of the principles from Mattel's content marketing success
  • Dive deeper into other companies creating world class brand content