Session Details

How to Make Your B2B Partners Actually Care About Your Business

What are partnerships and how much do they really matter to your company? Partnerships can be the make or break between a company scaling versus staying stagnant in brand and growth. It is so much more than an announcement or an email campaign. Without understanding how to build a best-in-class partnership strategy and knowing your options, it is easy to think partnerships don't work or don't drive results. The most important thing is making sure your partner is just as excited as you are with incentives aligned on both sides. This session will provide how to ensure your partner is excited and tips on how to build the foundation for a partnerships strategy.

After this session, you'll be able to:

  • Gain an advantage by following best B2B partnership practices
  • Understand how to build strong partner relationships
  • Walk away with a foundation on building partnerships to fuel your growth
Marketing Strategy