Session Details

eventAugust 27
schedule2:30 pm - 2:30 pm
location_on Room 3

B2B is Dead (or is it?!)

B2B marketing was once considered easy and straightforward, even predictable. But that was before the marketing landscape morphed into the increasingly connected, fragmented and social world that it is today. The rise of digital and social has ushered in a direct-to-consumer environment characterized by greater choice and user control, leaving us all wondering – is B2B dead? Regardless of how you answer that question, there’s no denying that B2B marketing is taking on a new face. Join us as we embark on what it means to be B2B in this era that revolves around personalized, multi-device experiences. At the end of this session, you’ll be able to:
  • Create emotional interest in your brand
  • Optimize discovery in today’s personalized and content-filled environment
  • Empower the customer journey by building more intimate and trusted relationships
Marketing Strategy