Exposing the Failure of B2B Inbound Marketing: Generate Content that Empowers Your Sales Team

Content has long been used as an inbound tool, and the internet is littered with the benefits of inbound content and tips on how to bring customers to you. That might work well in the B2C environment, but B2B is a very different case. Are you differentiating between nurturing and sales content? Does your sales team benefit from the content you create? Are you aligning the sales cycle with content production? This session will help you empower your sales team using content so they can convert opportunities to leads faster. We'll also discuss effective social content and will explore case studies of companies that have had a sales-oriented approach to content creation. We'll dive into stories of success and failure, and you'll discover a proven content strategy that any B2B company can use.

After this session you will be able to:

• Generate B2B content differentiated by stages of the sales cycle
• Build traditional and social content that empowers your sales team
• Align marketing and sales to create an educational experience for your prospects