B2B Account Based Marketing: Align Your Digital Marketing for Sales Success

The success of your digital program depends a lot on how well your sales team can close marketing leads. Account Based Marketing (ABM) is a focused B2B marketing tactic where Marketing and Sales work together to identify and target key accounts. The objective is to help generate more revenue by working together. After this session, you’ll be able to:

• Gain marketing and sales alignment
• Create digital tactics to target accounts
• Tie MarTech platforms with digital activities
• Create content for the right customer persona