Session Details
September 13
3:20 pm - 3:20 pm
Room 3
Automate, Improve and Optimize your Lead Generation
The #1 complaint most sales teams have about marketing is “I’m not getting enough qualified leads.” It’s easy to drive traffic to your website, but finding the right audience and nurturing those connections is hard. Let’s enhance your lead process by creating a system to add value, and warming up your leads before sales makes the first contact.
After this session, you’ll be able to:
- Build a new blueprint to map out your current lead-gen process and decide what’s working
- Understand which audiences matter most to your business
- Set follow-ups designed to convert (without being annoying)
- Set better measurable, achievable goals for your lead funnels
B2B
Marketing Strategy