Session Details

eventNovember 15
schedule8:30 am - 8:30 am
location_on Room 1

Attract and Retain Millennials by Speaking Their Language

This talk will take its listeners through strategies to attract and retain millennial engagement for consumer/ social media tech companies. It will provide a detailed analysis on what millennials desire within a consumer tech experience, including which needs they want fulfilled, what type of opportunities they’re seeking, and what type of content is helpful. It will then provide examples of effective marketing/ brand activation initiatives and how they can be achieved regardless of resource constraints. At the end of this session, you’ll be able to:
  • Understand how millennials want to interact with your brand
  • Produce an experience to grab their attention
  • Determine how to produce content that serves their needs
Marketing Strategy