Session Details

eventMay 23
schedule1:45 pm - 1:45 pm
location_on Room 4

Attaining the Reach through Content and Influence Marketing

Content and influence marketing are driving the evolution of traditional marketing as we shift from the information age to digital. In this session, we’ll unpack the success of Fenty Beauty and discover how this campaign leveraged everyday influencers to gain the trust and purchasing power of its target market. After this session, you’ll be able to:
  • Engage influencers to drive marketing momentum
  • Create accountability for sales and promotion results
  • Build collaborative channels, funnels, and metrics to drive income
Content Marketing
Marketing Strategy