Session Details

eventFebruary 26
schedule2:35 pm - 2:35 pm
location_on Room 4

(Art)ificial: How to Start Leveraging AI Without Losing Your Brand

Artificial Intelligence has become one of the hottest buzzwords in marketing, yet few are leveraging its capabilities correctly and some are damaging their brand. When implemented correctly, AI can have massive effects on any business. Brand is an incredible force multiplier in marketing and the right AI strategy can actually help humanize your business and build better relationships with your customers. Contrary to popular belief, you don't have to have a big budget to get started. This will not be the presentation that will tell you to automate everything, but it will help guide you to building and improving your AI strategy. At the end of this session, you’ll be able to:
  • Start implementing AI today without diluting your brand
  • See why AI will not replace humans, but instead enhance our work
  • Understand how these technologies can save your team time and money
  • Learn the mistakes that many make in bringing AI into their business strategy (ie. chatbots)
Brand Strategy