(Art)ificial: How to Build a Brand in an A.I World

Technology has infiltrated every aspect of our lives and enabled us to streamline efficiency. Yet, few companies implement these new technologies correctly when it comes to building a brand. Repercussions of building shallow customer relations can hit the bottom line. At the core of any business are people, and AI can't replace these connections. Technology can actually assist us in being more human and building a better brand if we adopt and adapt correctly. At the end of this session, you’ll be able to:

• Learn the AI advantage in building a great brand
• See what work should be automated and what should be in human hands
• Understand how to adopt some of these technologies without diluting humanity
• Balance science and man in building better business relationships for you and your brand