Art of the Laugh

Propelling ones content strategy using humor can often times lead to a mountain of frustration and difficulty connecting with an audience. But it doesn't have to be! Each individual brand needs to work on finding their own "path to laugh" in order to properly utilize humor to connect with new and existing audiences. At the end of this session, you'll be able to:

• Use specific techniques to begin the brainstorming process
• Determine how to approach your own brand or products identity in order to properly assess the direction of your content
• Address the positive and negatives of your content in order to drive towards being funnier