Are You a Data-Driven Marketer? You’re Likely Missing an Entire Category of Analytics

Are you a data-driven marketing professional? In this session, you’ll learn how to extract sales and marketing insights from your marketing campaigns you’ve never seen before. An entire world of “offline” conversion activity is available with the right tools. If you’re a marketing wizard that likes to hear “how the heck did you do that?”, then this session is for you. After this session, you’ll be able to:

• Improve the quality and accuracy of metrics in your data-driven marketing environment
• Optimize campaigns using phone call conversion activity that was previously lost
• Diagnose breakdowns in your own or your client’s marketing to sales process
• Improve analytics and reporting by gaining visibility into post-click call activity