1:15 pm - 2:15 pm
Are We There Yet?
In a world where over 2 billion smartphones occupy our visual attention and it feels like we are stuck thumbing through life, we have quickly evolved to include other senses that aren’t limited to AR, VR, MR, or RR. How are creatives going to adapt and reinvent in a world of transparent interfaces? A place where sight is now joined with sound and motion? Welcome to hearable, feelable and wearable technology—powered by data, intelligence, sensors and more. How does this impact our behavior and ensure technology is making us more human? It sounds serious, but this keynote will be a lighthearted discussion designed to help you with some fresh insights, particularly with the next generation of consumers and how brands are surviving the new paradigm of retail in this overwhelming influx of technology trends.